A successful presentation has a lot of moving parts. It requires a lot of preparation, research and knowledge about your subject. There are a few key points you can cover prior to your presentation to make sure you connect well with your audience. Read on to find out the keys to success!
1. Determine how familiar your audience is with your subject matter. If this is a beginner session or an audience that’s unfamiliar, make sure you avoid jargon or explain any unknown terminology. Tell the audience what they can expect to learn from the presentation. Knowing their skill set ahead of time can help you be more successful in giving them knowledge.
2. What attitudes does your audience have about the topic you’re presenting? If you are telling people about a change in their job, their attitude will be very different than if you are educating them about a free vacation.
3. Does your audience have any preconceived notions about your topic? This is something to keep in mind if you’re presenting on a debated topic. If you’re presenting to a group of educators, for example, they may have already have opinions on standardized tests.
4. How big is the audience? The way you present to a small group of people is very different than a large audience. Keep this in mind when you are practicing your delivery style and length of presentation.
5. How old is your audience? A younger audience may have a shorter attention span or enjoy a presentation with more graphics. An older audience may have more questions. Age is an important thing to consider when determining the length, content and graphics for your presentation.
6. Determine the ratio of males and females in our audience. This may have no impact at all on your delivery style. However, in gender specific topics, your presentation may vary based on if your audience is strictly male or female or a combination of both.
7. What is the economic status of your audience? Again, this may be irrelevant, but it may also play a role in your delivery style, the language you use and the references you make.
8. Consider the educational background of those attending. A group of MBA graduates will be able to understand a higher level of vocabulary and technical terminology than a group of high school students.
9. What political affiliation does your audience have? In a business setting this may not impact your delivery. However, there are many situations where you should consider it.
10. Culture. Everything from food to customs are part of a culture. If you are delivering a presentation in a country other than your own, it is critical that you research cultural customs, clothing and body language.