I was able to read a copy of The Art of Social Selling. It’s a book for the business owner who wants to get the most out of their social media, without spending maximum time or money.
Social media is different from any other kind of marketing. First off, customers expect an almost immediate response. Edison Research shows that 25 of customers expect an answer within one business day. Twelve present expect to hear back within 30 minutes. So, if you have someone checking your social media outlets once a day, it’s just not enough.
Customers are looking online for their information. If you’re not there, you are losing customers. The Nielson Research Group claims that 81 percent electronics purchasing decisions are influenced by the Internet. 77 percent of appliance purchased are influenced.
It’s important to remember that your sales people are not the only place that information can be obtained.  In fact, in many cases, they are only contacted later in the buying process than ever before.    Buyers trust the Internet as a research source for purchases and they are getting their information from a wider number of sources than ever before.  
So keeping all of these things in mind, it is important to train all of your sales force to be putting out a positive message on social media.  Know how to handle negative comments and reward customers who are loyal.  Social media is an easy and inexpensive way to communicate with customers, both current and potential.
The book is a great way to get your staff up to speed on how to use social media to increase sales, grow your customer base and disseminate your message. It’s a great book to dive a bit deeper for those business owners who feel they already have a base understanding of social media.
The later chapters in the book focus on specific social media outlets. So, if there is one you need more assistance with, you can dive into the chapter without wasting any time.  It’s a great resource!  
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