I’ve been a small business owner for a while now and I wanted to share with you some of my favorite business books. While they may not be brand new, they are great books to get you thinking. So many times its easy to get stuck when thinking about new methods of marketing and growing your business.
The E Myth-This book gets you thinking about working ON your business instead of IN your business. Yes, you will have to do some unpleasant tasks, but you should be working on the mot profitable tasks at any given time. This book will give you some ideas on how to make the transition.
The Purple Cow-Seth Godin has a TON of books out there. All of them will help you ensure that you have something special to offer your customers. Sometimes all you need is a little perspective.
The New Rules of PR-I, like most small business owners, couldn’t afford to pay a PR firm to market my services. So I learned a few PR tricks myself. This book helps you determine what steps you can take to market your business and how to take those steps. Its modern, relevant and broken down into manageable steps to get you going right away.