While I can tell you the importance of using Facebook for your business, you really need to think through your goals as they pertain to your company. I’ve put together a fee questions to get you thinking about the how and why of Facebook as it pertains to your business.
WHY do you want to use Facebook to promote your business?
WHO will be responsible for maintaining the page? WHEN will they fit this into their current responsibilities?
What SPECIFIC goals are you looking to accomplish by using Facebook? Increased sales? Increased visibility?
How will it fit into your current online advertising (if you are doing any)?
What type of customers are you looking to attract? Are they using Facebook?
Are you looking to use Facebook for community building or marketing/contests/promotions?
How much information are you going to give your Facebook users?
Are you going to offer them exclusive content?