Social media something everyone is doing.  If you’re not, you know you should be.  Although it’s been around a while, it keeps changing and morphing.  Just when you think you know what you’re doing the platforms and rules change.  Here are a few tips to help you stand the test of time.
1.  Create a conversation with a point.  It’s great to share cute photos and funny stories, but you are ultimately looking to build brand confidence and trust.  Establish yourself as a resource.  Make sure your posts are factual, easy to read and informative.
2. Note how your customers are currently talking about your seeking information.  Are they currently asking questions on Facebook?  Then post there.  Knowing how to move forward is as simple as looking around.
3. 90% of people trust recommendations from people they know and 70% trust product recommendations they read online.  That’s staggering and makes it vitally important that what customers are saying about you is positive.
4.  According to Going Social, a book by Jeremy Goldman, a Facebook study showed that for every like the 100 top companies has, they reach 34 people.  This goes on and on….their friends reach more friends and so on and so on.  If you ask what a Facebook like is worth, consider that.  The report also found that Starbuck’s Facebook friends were 418 percent more likely to visit Starbucks.com and their friends were 230 more likely.
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5.  Respond when a customer posts.  Good or bad.  Taking your time to talk to them will not only shock them, but if you turn the situation around, you will have a client for life.
6.  Facebook activity peaks at 7am, 5pm and 11pm  (EST).  Post then.
7.  Thursdays and Fridays are 18% more active on social networks.  Post then.
8.  Post regularly.  It’s a tough balance to strike.  You don’t want readers to get irrupted and unsubscribe to you because you post too frequently.  You also don’t want readers to forget about you.
9.  About 1% of your followers will be responsible for most of your sharing.  Find out who they are, let them know you value them, and give them a little something special.
10. Similarly, use the 80/20 principle to market to the right customers.  20% of your customers make up 80% of your profits. Make sure you’re marketing to the correct 20%.
These are just a few things to consider when developing your social media strategy.  It is important to have a strategy and to be able and willing to change it as necessary. Pay attention and hop on board the social media train!
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