Maximizing LinkedIn is a book just about everyone can use.  There is so much to learn about this still growing social network.  It was once thought of as a place to go, put up your sign and walk away.  However, when used correctly, it can be an effective marketing and networking tool.

One of the biggest things to remember is that your customers are on Facebook, your suppliers are on LinkedIn.  Everyone uses social media platforms differently, but once you establish how you will use a platform, stick to the rules you set for yourself.

I love the questions that Neal Schaffer, the author tells you to ask yourself when posting something:

Would my family approve of this?

Would my boss approve of this?

Would all of my customers approve of this?

Would a court of law approve of this?

(If you can’t answer yes to all of these, don’t post it!)

While LinkedIn may seem like the boring social media platform, it is where the decision makers are!

Taking advantage of LinkedIn’s search features is important.  Not only do you want to take time to seek people out, you want them to be able to find you.  Make sure you profile is complete with; your full name, a photo of yourself, a professional headline and a current status update.

When choosing who to connect with you need to set some guidelines for yourself.  Do you want to know these people personally?  Do you want to expend outside your geographic area?  Do you want to accept any invitation extended to you?

Keep in mind that groups are a great way to meet new people.  Consider that some of your most important connection may not be “first” connections.  You already know these people and what they do.  It is THEIR connections that may bring you new business.  Don’t forget alumni groups, trade specific groups and even groups based on geographic region.  If you don’t see a group that works for you, start one!

Businesses can have their own LinkedIn page too, just like on Facebook.  Make sure your business is properly represented and all your information is correct.


LinkedIn is a great place to have questions answered, take part in discussions and join valuable conversations.  It is way more than just a place to gain email address and gather contacts.

These are just a few of the tips in this book.  I have been using LinkedIn for years and I still learned a lot.  For businesses, big and small, LinkedIn can provide lots of information specific to your industry, location and profession.  Get a copy of the book here:

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