I rarely laugh when reading business books. Scott Stratten’s Book of Business Awesome is laugh out loud funny. Oh and it is filled with valuable, relatable and humorous.
The book is divided up into two parts; The Book of Business Awesome and The Book of Business. The Book of Business Awesome discusses the ways you SHOULD do things, social media techniques that have proven effective and unique case studies.
Some of the best tips from the book are:
Good marketing can’t cover up a bad product.
Loyalty to your customers goes a long way.
Don’t fight technology, embrace it. Encourage people to talk about you and share your content.
The difference between a PR fail and PR success is timing, accountability and personality. Invest in all three to make sure you’re ready to move forward!
Even if you, or your customers hate something, it is impossible to ignore it. (Think Farm Ville! Forgive me if you love playing it!)
Your message will live forever and continue to expand out through your circles. Your first circle is made up of those you know personally. Then it expands to friends of friends, friends of those friends, etc.
Lots of businesses want to know what the ROI of social media is before they dive in. It isn’t cut and dry. You need to think about the value of networking, a meeting or even an advertisement. Sometimes the true value cannot be judged, particularly right away.
Customers don’t see your business as an individual department. They see you as a whole. Make sure all parts are working together to provide the appearance of a cohesive unit.
Don’t jump on board the newest things just to say you are there. For example, I was on Pinterest for ages before anyone else came on board. Until it became popular, no one knew what I was talking about. Likewise, no one visits a bad playground. Make sure your site and social media are worth visiting and offer valuable content.
There are just a few of the valuable lessons delivered in funny and easily digestible chunks. You can read this book a little bit at a time. I love starting the business day with a valuable tid bit. It is also great to spark conversation, help with brainstorming and help your business work as a team, instead of just single employees.
You can pick up a copy of this well worth it book here: http://www.amazon.com/The-Book-Business-Awesome-UnAwesome/dp/1118315227/ref=sr_1_1?ie=UTF8&qid=1363484380&sr=8-1&keywords=book+of+business+awesome