Fun Facts:

#1: There are more than 860 million active Facebook users. (Facebook Stats 04/2012)
#2: Over 80% of all Americans use a social network. (Nielsen 1Q 2012)
#3: Nearly 23% of online time is spent on social networks. (Nielsen 4Q 2011)
#4: 61% of small business owners use social media to attract new customers. (Mediabistro 02/2012)
#5: 50% of small businesses reported gaining new customers through social media (Mediabistro 02/2012)
#6: 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow. (Mediabistro 02/2012)
#7: 62% of adults US Internet users watch videos on video sharing sites. (Mediabistro 02/2012)
#8: 97% of Internet users said an online experience influenced whether or not they bought a product or
service from a brand. (Get Satisfaction, 01/2012)
#9: 53% of Twitter users recommend companies and/or products in their tweets. (Univ. of Maryland, “Small Business
Success Index Report,” 03/10)
#10: Facebook posts with photos generate 40% more engagement than Facebook posts with text only.
(Webliquid 10/2011)

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