Did you know that YouTube videos appear as Google search results? Well now you do and that fact along should make you want to post some YouTube Videos!
If you think you don’t have anything to post, think again. Here are a few suggestions:
You can post funny out takes of the making of your last commercial. People love to laugh and by laughing with them you are letting them in on the joke.
Previous meetings you had that may be interesting to outsiders. For example if you have a company meeting each quarter to reveal the newest products, post it on YouTube as soon as possible and people will love getting in on the “secret”.
Post videos of the product being used in fun situations or in unusual ways. You want to give consumers different ideas of how they can use your product, therefore increasing their need for it.
Post videos from your employees. Have them talk about what its like “behind the scenes”. Everyone loves a glimpse backstage. Give a tour of your office building!
If you make something, give a tutorial. While you don’t want to give away all of your secrets, a little how to can go a long way. For example, if you own a pizza restaurant, make a pizza on camera. Chances are people aren’t going to stop buying pizza delivery on a Friday night but they may be thrilled to see how clean your kitchen is and how fresh your ingredients are.
Video is more engaging than written words so make sure you allow for and monitor comments!