Its easy and quick to send a Tweet and often, you won’t give it another thought. However, in order to make sure the time you spend on Twitter is worth it, you need to track the effectiveness of your Tweets.
When you Tweet a special offer or something you want to track make sure you record:
The Tweet itself
The number of replies you receive to the Tweet
How often the Tweet is reTweeted or mentioned
The number of new followers (if any) you get shortly after the Tweet
If a Tweet isn’t as effective as you had hoped, try another version of it. Also, consider trying different times of day or different days of the week. There are so many Tweets sent that one small Tweet can get a lost among the masses. So you may need to Tweet something multiple times before it become effective. Don’t get frustrated if you don’t get the results you want on the first try!